{"id":1713,"date":"2026-07-29T09:41:27","date_gmt":"2026-07-29T14:41:27","guid":{"rendered":"https:\/\/portfolio.juandiegourdaneta.com\/blog\/automatizacion-marketplace\/"},"modified":"2026-07-29T10:37:28","modified_gmt":"2026-07-29T15:37:28","slug":"automatizacion-marketplace","status":"publish","type":"post","link":"https:\/\/portfolio.juandiegourdaneta.com\/en\/proyecto\/automatizacion-marketplace\/","title":{"rendered":"Facebook Marketplace Automation"},"content":{"rendered":"<p><strong>Semi-automated workflow for publishing and maintaining automotive inventory on Facebook Marketplace<\/strong>, starting from the dealership's real data.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/portfolio.juandiegourdaneta.com\/wp-content\/uploads\/ui-icons\/reto-plano.svg?v=3\" alt=\"\" class=\"jdu-ico\" style=\"width:26px;height:26px;vertical-align:-6px;margin-right:9px;\" width=\"26\" height=\"26\">The challenge<\/h3>\n\n\n\n<p>Facebook Marketplace is one of the best-performing channels for selling cars, but keeping it up to date by hand is unworkable with a large inventory. Fully automating it is not the answer either: the platform has rules, and breaking them gets the account blocked.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/portfolio.juandiegourdaneta.com\/wp-content\/uploads\/ui-icons\/construir-plano.svg?v=3\" alt=\"\" class=\"jdu-ico\" style=\"width:26px;height:26px;vertical-align:-6px;margin-right:9px;\" width=\"26\" height=\"26\">What I built<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inventory extraction<\/strong> from the dealership website, with the information and visual assets already organized.<\/li>\n<li><strong>Listing preparation<\/strong> \u2014 description, price, photos and vehicle data ready to publish without entering them again.<\/li>\n<li><strong>Automation with Playwright<\/strong> for repetitive steps, while retaining human oversight before publication.<\/li>\n<li><strong>Inventory reconciliation<\/strong>: detects which vehicles are no longer available so their listings can be removed.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/portfolio.juandiegourdaneta.com\/wp-content\/uploads\/ui-icons\/resultado-plano.svg?v=3\" alt=\"\" class=\"jdu-ico\" style=\"width:26px;height:26px;vertical-align:-6px;margin-right:9px;\" width=\"26\" height=\"26\">The result<\/h3>\n\n\n\n<p>What used to take hours of copying and pasting every week now takes minutes.<\/p>\n\n\n\n<p>One design decision is worth explaining: <strong>the workflow is intentionally semi-automated<\/strong>. A person still approves each listing before it is published. Automating 100% would have been technically simpler and commercially irresponsible\u2014the accounts get blocked, and the client loses the channel.<\/p>\n\n\n\n<p>This work led to <a href=\"\/en\/proyecto\/carsocial-ai\/\">CarSocial.ai<\/a>.<\/p>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>Want something like this for your business? <a href=\"\/en\/contacto\/\">Book an initial 30-minute consultation<\/a> or message me on WhatsApp at (+1) 407 616-7092.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Flujo semiautomatizado para publicar y mantener inventario automotriz en Facebook Marketplace, partiendo de los datos reales del concesionario. El reto Facebook Marketplace es de los canales que m\u00e1s funcionan para vender autos, pero mantenerlo actualizado a mano es inviable con inventario grande. Y automatizarlo del todo tampoco es la respuesta: la plataforma tiene reglas, y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1714,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proyecto"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Automatizaci\u00f3n de publicaciones en Facebook Marketplace | Caso de estudio<\/title>\n<meta name=\"description\" content=\"Flujo semiautomatizado para publicar y mantener inventario automotriz en Facebook Marketplace a partir de datos reales de concesionarios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/portfolio.juandiegourdaneta.com\/en\/proyecto\/automatizacion-marketplace\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automatizaci\u00f3n de publicaciones en Facebook Marketplace | Caso de estudio\" \/>\n<meta property=\"og:description\" content=\"Flujo semiautomatizado para publicar y mantener inventario automotriz en Facebook Marketplace a partir de datos reales de concesionarios.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/portfolio.juandiegourdaneta.com\/en\/proyecto\/automatizacion-marketplace\/\" \/>\n<meta property=\"og:site_name\" content=\"Desarrollador Web - 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